A Visible Distance

This design guide brings together strategies and creative support for navigating the challenges of balancing intuition and taste, technical and personal capabilities, strategic business decisions in design practice and the demands of contemporary branding.

Part personal memoir and part professional manual, this book by American designer Matt Owens offers a realistic assessment of the challenges involved in building a graphic design or branding practice. The lessons span recent decades: from roots in DIY, punk culture and skateboarding in the late ’80s, through the early commercialization of the internet in the late ’90s, to founding and growing a creative agency and up to today’s challenges of AI, automation and distributed hybrid teams.