Rozpys Zine

“Rozpys Zine” is a project by designers Denys Honcheruk and Danylo Shulha, created at the intersection of research into Ukrainian ornamental painting, its commercialization and contemporary design. The publication searches for a new space for ornament — one too often reduced to folkloric cliche or commercial packaging.

The authors explore how ornamental painting manifests across different regions of Ukraine, what makes each tradition distinct and how Ukrainians themselves perceive and experience it. The zine is ultimately about devaluation: it combines essays and visual experiments that address the loss of uniqueness and identity within commercial culture — how regional styles are erased and reduced to the same white package with a generic red “ethnic” ornament.

This zine was created to restore depth, nuance and respect — to let ornament speak again in its own voice.