Entreprecariat

Entreprecariat is a book about entrepreneurialism, but it’s not a manual to “make it”. It’s not a hagiography of visionaries like Steve Jobs or Elon Musk. On the contrary, it describes the reality surrounding the so-called “self-entrepreneurs”: students, freelancers, unemployed (and sometimes even employees) pushed or forced to develop an entrepreneurial mentality not to succumb to the growing precariousness that affects the professional, the economic and the existential sphere. Welcome to the entreprecariat, where the entrepreneurial spirit is a curse rather than a blessing.

The book features a rich selection of images that chart the spread of entrepreneurial propaganda. By subverting the language of branding, the book’s design and structure speak both to free enterprise enthusiasts and to innovation skeptics.