Maisa in Webland

What does a “user-friendly” website mean when online behaviours such as stalking, mocking, and ghosting — once considered marginal phenomena — have become central mechanisms for survival, care, and belonging? How can we resist the toxic allure of the platform?

Maisa Imamović embarks on a philosophical and practical journey through the surface of the internet and its shadows. In search of different ways to live and thrive online without submitting to the logic of optimisation, the book explores imperfect uses of perfect software, the preservation of fragile web infrastructures, tactical content strategies, and experiments with autonomous financial systems. These approaches are woven into educational practices designed to sustain critical thinking in an age of automation.

Travelling beneath the surface of the infinite scroll, Maisa discovers a Webland of her own — a speculative, broken, and often poetic infrastructure where logic loses its stability, binary oppositions dissolve, and meaning slips beyond the reach of monetisation.