{"version":"1.0","provider_name":"readellion","provider_url":"https:\/\/readellion.com\/en","author_name":"chief","author_url":"https:\/\/readellion.com\/en\/author\/chief\/","title":"New New Typography - readellion","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HJioTgUfYT\"><a href=\"https:\/\/readellion.com\/en\/product\/new-new-typography\/\">New New Typography<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/readellion.com\/en\/product\/new-new-typography\/embed\/#?secret=HJioTgUfYT\" width=\"600\" height=\"338\" title=\"&#8220;New New Typography&#8221; &#8212; readellion\" data-secret=\"HJioTgUfYT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/readellion.com\/wp-content\/uploads\/2025\/11\/newtypo-cover-scaled.webp","thumbnail_width":2560,"thumbnail_height":2560,"description":"One hundred years after the manifestos of \u201cnew typography,\u201d New New Typography emerges not as an update, but as a question. The book invites readers to approach typography not through universal rules, but through doubt, exploration and reconsideration. It is neither an encyclopedia nor a manual, but rather a tangled, open and living space where old structures collide with new contexts. The publication challenges established paradigms, opening typography toward a broader and more inclusive vocabulary. Here \u201cNew New\u201d is not about innovation, but about shifting the point of reference between past and present in order to give voice to practices that previously remained overlooked. With 243 illustrations and six theoretical chapters, the book explores the impossibility of constructing a complete picture. Essays, quotes, archival materials, diagrams and images intertwine in a speculative journey that may never arrive at a final answer \u2014 and that is precisely its strength."}