What Is Post-Branding?

This pocket-sized book is part design experiment, part critical theory and part ironic how-to guide. It explores the immense power of branding as a tool used by commercial (and other) institutions to promote their products, often through direct manipulation of identity. The authors attempt to outline principles for a more ethical, transparent and open model of post-branding — through both complex theoretical texts and simple visual examples of “what not to do.”