The Encyclopedia of Copywriting

The Encyclopedia of Copywriting is an attempt to explore modern copywriters in all the diversity of their environments.

Written by a Ukrainian copywriter with over ten years of experience, the book is useful for anyone working with meaning and commercial texts — copywriters, content creators, writers, SMM specialists, namers and those who still defining their role but has a passion for researching copywriting.

Checklists, brief templates, presentation structures and expert advice make the book highly practical.